Propel Philanthropy Into a New Direction!

1. Raising Hundreds of Millions to One Billion Dollars on GivingTuesday

GivingTuesday projects that raising $375,000 could generate hundreds of millions to up to one billion additional dollars on GivingTuesday, December 2, 2025. While this projection may be difficult to believe, it is grounded in solid data. Over the past 12 years, GivingTuesday has helped generate $18.5 billion in donations. These new forecasts are based on its world-leading Giving Commons including extensive historical data sets and AI-powered conversion analytics.

Propel Philanthropy founder, Peter Brach, has given $75,000 to cover campaign infrastructure. The remaining $300,000 will go directly toward proven advertising conversion strategies. Peter’s infrastructure support will enable other funders’ investments to flow into the clear convertible component of the campaign.

This campaign not only aims to unlock record-breaking funding. Through its partnerships, it expects to also strengthen the capacities of up to 50,000 nonprofits and civil society organizations. Key elements include:

• A first-time AI-powered bot on GivingTuesday’s site to help nonprofits improve their campaigns
• A 14-part curriculum to provide targeted fundraising training

This effort combines two high-impact outcomes: dramatically increasing charitable giving and building the fundraising capacity of organizations worldwide. Together, these outcomes have the potential to accelerate progress widely across the social sector.

2. Training Thousands of Civil Society Organizations in AI

Status: Exploratory Stage
Minimal Investment: $10,000 when we begin this project
This initiative envisions providing targeted grants to large networks of civil society organizations (CSOs), enabling them to adopt AI tools for capacities such as fundraising, budgeting, communications, and data analysis. Through a Train-the-Trainer model, large participating networks could cascade that knowledge to thousands of CSOs they support over time. For example, Epic-Africa—a network of 4,000 CSOs across 40 African countries—received a small grant first to be trained in AI to then provide what it learned across its network.

3. Unlocking $120,000 per Year in Google Ad Grants for CSOs

Status: Active Stage
Minimum Investment: $15,000
Many nonprofits could receive up to $120,000 per year through free Google Ads if they simply applied. However, many don’t know it is that easy to receive these grants. We believe this leaves a huge opportunity to alert these organizations to this possibility and provide expert guidance to help them grow visibility, attract new donors, and build strong email lists. This project—to be led by a major nonprofit whose name will be disclosed upon request—requires $25,000 in funding to undergo this project.

4. Directory of Social Impact Infrastructure Organizations

Status: Ongoing Stage
Minimal Investment: None. These are not pooled funding oppotunities.
Propel Philanthropy maintains a growing directory of nearly 30 social impact infrastructure organizations (SIIOs). While not a curated list, it can be a valuable tool for funders. We recommend that interested funders contact aligned organizations to explore how their giving could be catalytic in helping them grow and/or better support their constituents.