Morning Peter,
Hope you’re well,
Happy to share my thoughts, please see below – hopefully you appreciate the frankness; and remember that our cultures may have an impact on our preference for different language, so it may not be suitable for your audience. Either way, fingers crossed there’s a few things you can use to reflect on!
Who is the target audience? Is it philanthropists, nonprofit leaders, community activists, etc? Specifying an audience will help focus the advice.
Funders
What is the aim of the article? If I remember correctly it was to convince people who are already funding to fund in this way – reinforced by the ending which directly asks people to fund this theme.
How does this fit into the stakeholder journey and the touch points which you have? In terms I’m more familiar with, how is this positioned in the sales funnel? (If the sale is to get people to invest money in an offer you’re presenting, which in this case is to fund infrastructure) What are the specific previous and subsequent steps in the stakeholder journey which you envision from this article? (In other words, how do people find the article? SEO?