Research conducted by Giving Compass (GC) reveals that only 9% of donors do comparative research before giving away money. This finding is quite significant, considering how much more effective one nonprofit can be compared to another. GC is unique in that it offers its visitors numerous giving options, including donating to nonprofits, issue funds & intermediaries, projects, or by joining a giving circle. The organization also provides high-quality information on a wide range of issue areas and other resources for donors. Its mission is to empower donors to make informed giving decisions and create a more just world.